Advertising envelope



Nov. 22, 1932 L. c. FIORENZA 1,833,313

ADVERTISING ENVELOPE Filed Aug. 5, 1929 S U GAR PUREST FIEJTEQ SAW FINEsTZB m|- PUEEST MADE o I um.

IN VEN TOR.

Lucien Fofenza ATTORNEY Patented Nov. 22 1932- LUGIEN C. FIORENZA, 01 NEW YORK, N. Y.

ADVERTISING ENVELOPE Application filed August 3, 1929. Serial No. 383,320.

My invention relates to envelopes, and especially to astructure or arrangement of parts which provides an advertising slip, folder, leaflets or the like which is automatically or unavoidably displayed to the recipient of the envelope in act of opening it.

In a preferred structure or arrangement as here disclosed, the envelope includes an interior guard sheet, an advertising card, fold- 0 er, leaflet or the like located between the guard sheet and the front sheet or section of the enevelope, and a marginal portion of the enevlope marked or perforated to indicate or facilitate opening by tearing away the mar gin. The advertising leaflet or the like is connected to the tearable margin of the envelope, so that when the margin is torn off in the act of opening the envelope, the advertising leaflet is pulled out from under the guard sheet, and is thus unavoidably presented and displayed to the recipient. The envelope thus is useful as an advertising facility consisting in an advertising sheet, folder or the like which is unavoidably observed by the. recipient of the envelope. The guard sheet is so arranged that the letter or other enclosure may be easily inserted in the envelope and that the advertising folder or the like does not in any way interferewith the normal maner of filling or other uses of the envelope, and is concealed from view until the envelope is opened by tearing off the margin.

The characteristics and advantages of the invention are further sufficiently explained in connection with the following detail description of the acompanying drawing, which shows one representative embodiment. After 0 considering this example, skilled persons will understand that' many variations may be made without departing from the principles disclosed, and I contemplate the employment of any structures that are properly within the scope of the appended claims.

Fig. 1 is a front elevation of an envelope embodying the invention in one form.

Fig. 2 is a section at 22, Fig. 1.

Fig. 3 shows the envelope margin torn off and removed from the body of the envelope, withdrawing and exposing the advertising folder.

Fig. 4 is a plan of the envelope blank and Iconisher parts, explaining the method of assem- Fig. 5 is a perspective view of the guard sheet.

Fig. 6 is a plan view of one side of the advertising pamphlet or folder.

Fig. 7 is a perspective view of the envelope, complete, ready for insertion of a letter or other enclosure, and sealing.

The form of the envelope blank may vary. Fig. 4 shows one preferred form, in which the blank 10 includes a main, front or face portion 11, side flaps 12, a bottom flap 13 which may be notched or curved as at 14 and top or closure flap 15. The bottom flap ma be gummed at the side margins 16 and the closure flap is gummed at the top margin 17 as usual. The principal feature of the inven-' tion, as above indicated, consists in an advertising slip, folder, pamphlet, or the like. The word slip as ,used in the claims is intended to cover any suitable article or device for the indicated purpose.

One suitable advertising device is shown in Figs. 3, 4e and 6. In this instance, the adver tising device or slip is a folder 20 which may be printed on one or both sides. It includes the main or body portion 21 and a top tab or flap portion 22. The flap portion is folded as indicated by dot and dash lines and the body portion may also be folded on the line 23, as shown in Figs. 3 and 4. The folding of the flap portion 22 produces a triangular tab 24: with a reenforced margin 25 consisting of several thicknesses of the paper. A cord or thread 26 is sewed into this reenforced mar gin and a continuous free portion 27 of the thread extends beyond the tab.

The advertising slip or folder is placed on the inner surface of the main or front section 11 of the envelope proper, approximately in the position shown in Fig. 4, and the extended thread portion 27 is laid as shown, approximately parallel to the fold line 28 of the top or closure flap 15.

To conceal or protect the advertising slip and facilitate filling of the envelope, I provide a guard sheet such as 30, Fig. 5. This may have a curved upper edge 31, although the shape of this portion of the guard sheet may be varied. The upper margin of the guard sheet is gummed as at 3:2. The guard sheet is placed in the position shown in Fig. 4, with the gummed margin confronting the inner surface of the envelope blank. In this position, the guard sheet overlies and conceals the advertising slip, and also is substantially coextensive with the surface area of the main or front section 11 of the envelope, and is free from the envelope blank except for :the gummed marginal area 32 by which the uard sheet is secured to the envelope blank. he gummed area of the guard sheet is of such depth as to include the thread portion 27, so that in the act of attaching the guard sheet, the thread is adhesively secured to the upper portion thereof and to the face section 0 the envelope near the fold line 28.

The flaps 12 are now folded over, and flap 13 is folded up and secured to flaps 12, com- :pleting the envelope formation as shown in F ig. 7.

he closure flap 15 is then folded down against the back face of the envelope, but not secured, and a line of perforations 35 is made in the upper margin of the envelope, passin through all thicknesses of the material. his line of perforations defines a readily removable or tearable upper margin 36, which includes the adhesively connected areas of the guard sheet and of the envelope face section 11, and the thread 27 secured between them.

The user (sender) of the envelope will raise the closure flap 15 in the usual manner and insert a letter, circular or any other desired enclosures, and the guard sheet 30 facilitates the act of filling the envelope, since it conceals and protects the advertising folder 520, and enables the enclosures to be inserted in the usual manner without interference with the advertising folder. The envelope is then sealed in the usual manner.

When delivered to the addressee, he will naturally open the envelope by tearing away the upper margin 36, this mode of opening being suggested by the perforated line 35; or of course, if desired, instructions may be printed on or adjacent the marginal portion 36, directing opening in the desired manner. When the margin 36 is torn 01f, the upper gummed portion of the guard sheet is torn away, and the advertising folder 20 is freed, and is pulled out from the envelope by the connection of thread 27 in the severed margin 36. Since the presence of the advertising folder is not indicated by the external appearance of the envelope, this display of the folder which is unavoidably made in the act of opening it, has a considerable surprise value, and the recipient will naturally open and read the folder, so that its advertising value will in practically all cases be fully realized.

The envelope is left in fully open condition and the letter or other inserted matter may easily be removed.

Instead of connecting the advertising slip or folder to the envelope proper by a thread or cord as shown, such connection may in some cases be made merely by an extended porftion of the advertising slip or folder itsel If desired, any suitable advertising indicia or subject matter may be imprinted on the narrow face of the closure flap 15.

I claim:

1. An envelope comprising a main cover sheethaving a central or face section and flaps, a guard sheet substantially overlying the central section, the cover sheet being provided with means indicating a tearable margin, the guard sheet having a folded marginal portion incorporated in and adhesively secured to the tearable main sheet margin, an advertising slip or the like movably located between the guard sheet and the central section of the main sheet, and a connection between the advertising slip and the tearable margin portion.

2. An envelope comprising a main sheet having a central face section, side flaps, a bottom flap and a closure flap extending from the fold line at the top of the face section, the main sheet when folded having at its top margin perforations facilitating opening the envelope by tearing away the margin, a guard sheet substantially overlying the face section and having an upper portion extending across the fold line of the closure flap, the upper portion of the guard sheet being adhesively secured to portions of the main sheet above and below said fold line, an advertising slip freely located between the guard sheet and the face section of the main sheet, and a cord connecting the advertising slip to the tearable cover margin.

3. An envelope comprising a main sheet having a central face section, side flaps, a bot tom flap and a closure flap extending from the fold line at the top of the face section, the main sheet when folded having at its top margin perforations facilitating opening the envelope by tearing away the margin, a guard sheet substantially overlying the face section and having an upper portion extending across the fold line of the closure flap and a lower portion terminating short of'face section, the upper portion of the guard sheet being adhesively secured to portions of the main sheet above and below said fold line, an advertising slip freely located between the guard sheet and the face section of the main sheet, and a cord connecting the advertising slip to the tearable cover margin.

Signed at New York, N. Y., this 26 day of July, 1929.

LUGIEN O. FIORENZA. 

